OKJA

For Netflix

OKJA

For Netflix

OKJA

For Netflix

Roles: Art Direction / Design / Sound Design at Ralph

Taking on the social marketing for Netflix's Okja, we decided to represent the movie from an in-world perspective, creating an online presence for the two opposing sides in the film. The Mirando Corporation and their mixed up power hungry CEO Lucy Mirando and The Animal Liberation Front - the activists determined to bring Mirando down. I designed social content, key art concepts, mini sites and sound across the entire campaign.

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Mirando's mission

Part of the in-world extension of the movie was an explainer site to give users an insight into the intentions of the shiny but sinister Mirando Corporation.

Mirando's mission

Part of the in-world extension of the movie was an explainer site to give users an insight into the intentions of the shiny but sinister Mirando Corporation.

Mirando's mission

Part of the in-world extension of the movie was an explainer site to give users an insight into the intentions of the shiny but sinister Mirando Corporation.

Mirando's mission

Part of the in-world extension of the movie was an explainer site to give users an insight into the intentions of the shiny but sinister Mirando Corporation.

Things go sow-er

The opposing force to the Mirando Corporation, The Animal Liberation Front would frequently poke the sickly sweet PR stunts of the desperate Lucy Mirando. I designed all of their DIY anarchist propaganda and crudely edited DIY style video which would disrupt the Mirando message across social media.

Things go sow-er

The opposing force to the Mirando Corporation, The Animal Liberation Front would frequently poke the sickly sweet PR stunts of the desperate Lucy Mirando. I designed all of their DIY anarchist propaganda and crudely edited DIY style video which would disrupt the Mirando message across social media.

Things go sow-er

The opposing force to the Mirando Corporation, The Animal Liberation Front would frequently poke the sickly sweet PR stunts of the desperate Lucy Mirando. I designed all of their DIY anarchist propaganda and crudely edited DIY style video which would disrupt the Mirando message across social media.

Tilda Labels
Seo Hyeon Labels
Lily Labels

With the initial exploration of keyart concepts, I developed a meat packaging sticker style to emphasize and compliment the movie's message. This was expanded upon to eventually end up as a colorful butcher block inspired alternative key art which roled out over social.

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logo

I branded, wrote and co-produced the jingle for an advert we shot for My Okja - a plush toy created to appear as if it had been created by the Mirando Corporation to brain wash kids into loving their genetially engineered super pigs. The aim was to get as close to a saccharine reality but with a underliying dystopian twist.

I branded, wrote and co-produced the jingle for an advert we shot for My Okja - a plush toy created to appear as if it had been created by the Mirando Corporation to brain wash kids into loving their genetially engineered super pigs. The aim was to get as close to a saccharine reality but with a underliying dystopian twist.

I branded, wrote and co-produced the jingle for an advert we shot for My Okja - a plush toy created to appear as if it had been created by the Mirando Corporation to brain wash kids into loving their genetially engineered super pigs. The aim was to get as close to a saccharine reality but with a underliying dystopian twist.

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Follow me:   LINKED IN  |  TWITTER  |  FACEBOOK

Follow me:   LINKED IN TWITTER  |  FACEBOOK

Follow me:   LINKED IN TWITTER  |  FACEBOOK´╗┐